Live webinar
AI for Print: Turning Innovation into Orders & Profit
AI isn't the saviour of print. Used properly, though, it can help any print business win more orders, because it tackles the thing that loses them: the gap between the people who buy print and the people who produce it. Craig and Kelvin show you where it genuinely helps, and where it doesn't.
- When
- Wednesday 28 October 2026, 2pm to 2.45pm GMT
- Length
- 45 minutes
- Where
- Online, on Microsoft Teams
- Cost
- Free
Live on Microsoft Teams
Starts in
Wednesday 28 October 2026, 2pm to 2.45pm GMT
What we'll cover
Kelvin gave a version of this talk on the main stage at PRINTING United Expo in Las Vegas. This session takes the same ideas and shapes them for this audience, with time for your questions.
- Why you're right to be sceptical. Every stand at every show has an AI badge now. We'll look at where AI earns its keep in a print business, and where it's just noise.
- Where the money leaks out. Brand compliance, getting new jobs set up, retyping order details and fragile links between systems: the problems that cost printers before a file ever reaches the press.
- AI built for print, not bolted on. How Brand Assist and Order Assist take on those jobs inside Coreprint.
- Keeping corporate clients on side. Your clients want web-to-print, but their legal teams are terrified of AI leaking their data. How to answer them: locked brand rules, zero data leaks and the one-click kill switch.
- What to ask before you sign. The questions to put to any technology partner, so the technology takes the admin away and your experts get on with the work only they can do.
Questions answered
Is the webinar free?
Yes. It's free to join. Sign up on the LinkedIn event, and the join link is there on the day.
Who's it for?
Commercial printers and print service providers who sell to corporate buyers: owners, sales teams and production managers who want a straight answer on where AI helps.
What time is it in the US?
It starts at 2pm GMT, which is 10am Eastern and 7am Pacific on Wednesday 28 October.
Do I need Microsoft Teams?
No. You can join from your web browser, or use the Teams app if you have it.
Will there be a recording?
Yes. Once it's finished, the recording goes on this page with a full transcript, so you can watch it again or read it.
Is it the same as the PRINTING United talk?
It's built on the same ideas, shaped for this audience, with more time for your questions.
Who's speaking
A web-to-print and MIS specialist with more than 25 years of delivering print systems around the world, and deep print production knowledge to go with it.
More than 25 years in ecommerce and web-to-print, putting complex systems into major print businesses and making them stick. Gave the main stage AI keynote at PRINTING United Expo 2026.