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23 to 25 September 2026
Vpress at PRINTING United Expo 2026Enterprise web-to-print. Live in Las Vegas.
Coreprint connects corporate procurement to your production schedule. Come and see it running, hands off, on the show floor.
Vpress is exhibiting at PRINTING United Expo 2026 from 23 to 25 September at the Las Vegas Convention Center. Find us on the Works with Enfocus Switch booth (N6567) and in the PRINTING AI Pavilion (N6531).
Doors open in
23 to 25 September 2026
Show hours Wed and Thu 9:00 to 17:00, Fri 9:00 to 15:00, Pacific time.
Timetable
Three days, at a glance
Times are Pacific (Las Vegas). Add any row to your calendar; the invite carries the booth numbers and a floor plan link. Vpress is on both booths for the full show hours each day.
| Day | Time | What | Where | |
|---|---|---|---|---|
| Wed 23 | 9:00 to 17:00 | Demo Coreprint and Enfocus Switch live demos | Works with Enfocus Switch booth N6567 | + Calendar |
| Wed 23 | 9:00 to 17:00 | PavilionVpress in the PRINTING AI Pavilion | PRINTING AI Pavilion, booth N6531 | + Calendar |
| Thu 24 | 9:00 to 17:00 | DemoCoreprint and Enfocus Switch live demos | Works with Enfocus Switch booth N6567 | + Calendar |
| Thu 24 | 9:00 to 17:00 | PavilionVpress in the PRINTING AI Pavilion | PRINTING AI Pavilion, booth N6531 | + Calendar |
| Thu 24 | 12:20 to 13:00 | TalkKeynote: The Future of AI in Print, Kelvin Bell | Main Stage | + Calendar |
| Fri 25 | 9:00 to 15:00 | DemoCoreprint and Enfocus Switch live demos | Works with Enfocus Switch booth N6567 | + Calendar |
| Fri 25 | 9:00 to 15:00 | PavilionVpress in the PRINTING AI Pavilion | PRINTING AI Pavilion, booth N6531 | + Calendar |
Show hours are subject to final confirmation. Check your badge on the day.
×Book ahead
Reserve 20 minutes on the booth: your 1-on-1 automation and AI consultation
Skip the trade show floor queue and consult directly with our technical leadership at booth N6567 or booth N6531. Bring your exact operational roadblocks, whether you are solving order handoff bottlenecks, connecting Switch to your storefronts, or navigating enterprise client security requirements for AI adoption. We will outline an actionable, secure and production-tested automation roadmap tailored to your business.
- ✓Bring your questions. MIS, storefront, Switch, or the security sign-off your enterprise clients want before AI goes anywhere near their brand. Tell us what you run today and what is in the way.
- ✓Pick the booth. N6567 for Switch integration and touchless workflows, N6531 for AI Assistants and brand governance. Tell us in the notes.
Main stage keynote
Kelvin Bell: The Future of AI in Print
Kelvin Bell, Sales Director, Vpress
PRINTING UnitedExpo 2026
Kelvin Bell: The Future of AI in Print
Thursday 24 September
Las Vegas Convention Center
12:20 to 13:00 · Main Stage
Websites versus workflow. Kelvin argues that printers do not need another website designer, they need an industrial solution engine that connects corporate procurement to the production schedule without drowning staff in admin. And that any AI inside it has to sit behind locked brand templates, isolated data and a tenant-level kill switch, or enterprise clients will not let it near their brand.
The talk in four acts
- 1The confession and the great divide. Why every booth on the floor has an AI sticker, why printers are right to be sceptical, and the difference between a storefront builder and an industrial solution engine.
- 2Enterprise reality, brand governance and the kill switch. Templates as the constitution, data sovereignty under an IT audit, and the one-click control a bank or healthcare client will ask for before any AI goes live.
- 3Four digital specialists on the shop floor. Brand, editor, order and integration assistants, each aimed at one bottleneck: the 50 legacy portals, the 30-field form, the job that springs open on the stitcher, and the pricing feed that is out of date by Friday.
- 4You bring the print, we bring the plumbing. What to demand from any supplier, and why the veteran estimator should be freed for the work only a veteran can do.
“Nobody in this room got into printing to become a software architect, a prompt engineer, or a data analyst.”Kelvin Bell, from the keynote
Read ahead
Read before you go
New articles in the run-up to the show.
Coming soonWhy a UK web-to-print company is exhibiting in Las Vegas, what is on both booths, and who should come and find us.
Coming soonThe booth demo, written up: a Coreprint storefront order handed to Enfocus Switch and tracked back, with nobody re-keying job details.
Coming soonWhat Kelvin will argue on the Thursday main stage: websites versus workflow, the AI kill switch, and four digital specialists on the shop floor.
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Before you set off
Where are booths N6567 and N6531 at PRINTING United 2026?
Booth N6567 is the Works with Enfocus Switch partner booth and booth N6531 is in the PRINTING AI Pavilion, both at the Las Vegas Convention Center. Use the official floor plan to route to either from any entrance.
Do I need an expo ticket to visit the Vpress booths?
Yes. Both booths are on the PRINTING United Expo show floor, so you need an Expo badge. Register at printingunited.com.
What is Vpress showing on the Works with Enfocus Switch booth?
The Vpress Flow app suite on the Enfocus Appstore, live. Job metadata and print-ready PDF artwork flow from Coreprint storefronts into Enfocus Switch, and production milestones, dispatch confirmations and tracking data flow straight back to Coreprint in real time, so the buyer sees progress without anyone re-keying or chasing.
What is Vpress showing in the PRINTING AI Pavilion?
In the PRINTING AI Pavilion at booth N6531, Vpress shows how modern AI tools shorten implementation times and join up the stages of the print lifecycle, from initial store setup to press delivery, and how Coreprint fits print ordering into existing enterprise procurement workflows while upholding corporate brand governance rules.
When is Kelvin Bell speaking, and will it be recorded?
Kelvin Bell, Sales Director at Vpress, gives the main stage keynote, The Future of AI in Print, on Thursday 24 September from 12:20 to 13:00 Pacific time. The slides and recording will be published on this page after the show.
What does Kelvin Bell's keynote at PRINTING United 2026 cover?
The Future of AI in Print runs in four acts. First, the great divide between storefront builders and industrial solution engines, and why printers are right to be sceptical of AI stickers. Second, enterprise reality: brand templates as the constitution, data sovereignty and the tenant-level kill switch. Third, four digital specialists on the shop floor, one per bottleneck: brand, editor, order and integration. Fourth, who does what: you bring the print, the software provider brings the plumbing. Thursday 24 September, 12:20 to 13:00, Main Stage.
What is an AI kill switch, and why would a printer need one?
In Kelvin's keynote, an AI kill switch is a tenant-level control that turns off every AI module for one client in a single click and drops that client back to standard, deterministic ordering without breaking a template, catalogue rule or production workflow. Some enterprise legal departments ban AI tools outright. A printer who cannot switch AI off for that one account risks losing the contract, so Kelvin argues the switch is non-negotiable architecture, not a nice-to-have.
Will AI change our brand templates?
Not in the model Kelvin describes. The locked web-to-print template is the safety net that makes automated B2B print viable: fixed margins, exact spot colours, approved font weights and strict asset zones. AI's job is to make feeding data into those rules simple, never to alter the rules. That is the same principle behind brand governance in every Coreprint storefront today.
Does Coreprint integrate with Enfocus Switch?
Yes. Enfocus is a Vpress integration partner, and the integration is bi-directional: orders and artwork go into Switch, and production status comes back to Coreprint. See it live at booth N6567, or see our integration service for the wider list.
Can I get a demo if I cannot make it to Las Vegas?
Yes. Request a demonstration and we will run the same demo remotely at a time that suits you.