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23 to 25 September 2026
Vpress at PRINTING United Expo 2026Thanks, Las Vegas. Here's everything we showed.
The show has finished
Everything we showed lives on this page.
Show hours Wed and Thu 9:00 to 17:00, Fri 9:00 to 15:00, Pacific time.
Timetable
Three days, at a glance
Vpress is exhibiting at PRINTING United Expo 2026 from 23 to 25 September at the Las Vegas Convention Center, on the Works with Enfocus Switch booth (N6567) and in the PRINTING AI Pavilion (N6531). Times are Pacific (Las Vegas). Add any row to your calendar; the invite carries the booth numbers and a floor plan link.
| Day | Time | What | Where | |
|---|---|---|---|---|
| Wed 23 | 9:00 to 17:00 | Demo Coreprint and Enfocus Switch live demos | Works with Enfocus Switch booth N6567 | + Calendar |
| Wed 23 | 9:00 to 17:00 | PavilionVpress in the PRINTING AI Pavilion | PRINTING AI Pavilion, booth N6531 | + Calendar |
| Thu 24 | 9:00 to 17:00 | DemoCoreprint and Enfocus Switch live demos | Works with Enfocus Switch booth N6567 | + Calendar |
| Thu 24 | 9:00 to 17:00 | PavilionVpress in the PRINTING AI Pavilion | PRINTING AI Pavilion, booth N6531 | + Calendar |
| Thu 24 | 12:20 to 13:00 | TalkKeynote: The Future of AI in Print, Kelvin Bell | Main Stage | + Calendar |
| Fri 25 | 9:00 to 15:00 | DemoCoreprint and Enfocus Switch live demos | Works with Enfocus Switch booth N6567 | + Calendar |
| Fri 25 | 9:00 to 15:00 | PavilionVpress in the PRINTING AI Pavilion | PRINTING AI Pavilion, booth N6531 | + Calendar |
Show hours are subject to final confirmation. Check your badge on the day.
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Could not make it to Las Vegas, or want a longer look at what we showed? Book a remote demo and we will walk you through it.
Main stage keynote
AI: Not the Silver Bullet for Print
Kelvin Bell, Sales Director, Vpress
PRINTING UnitedExpo 2026
Kelvin Bell: AI: Not the Silver Bullet for Print
Thursday 24 September
Las Vegas Convention Center
12:20 to 13:00 · Main Stage
Pragmatism over hype. Plumbing over magic. AI won’t magically fix an inefficient workflow, and it won't replace the deep craft of commercial printing. What it can do, when applied with precision, is bridge the growing operational divide between enterprise corporate buyers and print service providers. Drawing on Vpress’s 25 years at the coalface of web-to-print and workflow automation, Kelvin unpacks where the print industry genuinely stands today. This session moves past the exhibition-floor buzzwords to show how targeted AI assistants can remove friction across the end-to-end print lifecycle, eliminate administrative drag, protect margins, and ultimately give commercial printers the edge to win and retain high-value corporate contracts
The talk in four acts
- 1The Reality Check & The Corporate Disconnect. Why every booth has an AI badge, why printers are right to be sceptical, and the state of play right now. We explore the widening communication gap between corporate procurement teams and the print shop floor and why AI is only valuable if it directly helps you win profitable new business.
- 225 Years of Bottlenecks: The Four Hard Problems. A frank look at the persistent friction points every printer battles: rigid brand compliance, cumbersome job onboarding, tedious data entry, and fragile system integrations. Where the real money leaks out before a file ever hits the press.
- 3Purpose-Built AI Assistants in Action. Dedicated AI specialists taking on the four big bottlenecks: branding, artwork, ordering, and integrations. But the real game-changer is governance: locked brand rules, zero data leaks, and the one-click "kill switch" that lets you pass enterprise IT audits and win risk-averse corporate clients.
- 4You bring the print, we bring the plumbing. What printers must demand from technology partners before signing a contract. Why the true measure of technology isn't replacing people, but stripping away the repetitive admin so your veteran estimators and print specialists can focus on the work only experts can do.
“Nobody in this room got into printing to become a software architect, a prompt engineer, or a data analyst.”Kelvin Bell, from the keynote
Read ahead
Everything we showed, written up
The recap: demo write-ups, the session preview and, as they land, the slides and recording.
The first article lands this week.
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Before you set off
Where are booths N6567 and N6531 at PRINTING United 2026?
Booth N6567 is the Works with Enfocus Switch partner booth and booth N6531 is in the PRINTING AI Pavilion, both at the Las Vegas Convention Center. Use the official floor plan to route to either from any entrance.
Do I need an expo ticket to visit the Vpress booths?
Yes. Both booths are on the PRINTING United Expo show floor, so you need an Expo badge. Register at printingunited.com.
What is Vpress showing on the Works with Enfocus Switch booth?
The Vpress Flow app suite on the Enfocus Appstore, live. Job metadata and print-ready PDF artwork flow from Coreprint storefronts into Enfocus Switch, and production milestones, dispatch confirmations and tracking data flow straight back to Coreprint in real time, so the buyer sees progress without anyone re-keying or chasing.
What is Vpress showing in the PRINTING AI Pavilion?
In the PRINTING AI Pavilion at booth N6531, Vpress shows how modern AI tools shorten implementation times and join up the stages of the print lifecycle, from initial store setup to press delivery, and how Coreprint fits print ordering into existing enterprise procurement workflows while upholding corporate brand governance rules.
When is Kelvin Bell speaking, and will it be recorded?
Kelvin Bell, Sales Director at Vpress, gives the main stage keynote, The Future of AI in Print, on Thursday 24 September from 12:20 to 13:00 Pacific time. The slides and recording will be published on this page after the show.
What does Kelvin Bell's keynote at PRINTING United 2026 cover?
No tech jargon, no magic promises, just a reality check on artificial intelligence in print. Drawing on 25 years of workflow experience, Kelvin Bell unpacks the disconnect between corporate buyers and print service providers, showing how targeted AI assistants can eliminate costly bottlenecks in branding, ordering, and integrations. It’s an unvarnished look at how printers can cut administrative drag, protect brand governance, and win high-value corporate contracts without compromising on craft.
What is an AI kill switch, and why would a printer need one?
In Kelvin's keynote, an AI kill switch is a tenant-level control that turns off every AI module for one client in a single click and drops that client back to standard, deterministic ordering without breaking a template, catalogue rule or production workflow. Some enterprise legal departments ban AI tools outright. A printer who cannot switch AI off for that one account risks losing the contract, so Kelvin argues the switch is non-negotiable architecture, not a nice-to-have.
Will AI change our brand templates?
Not in the model Kelvin describes. The locked web-to-print template is the safety net that makes automated B2B print viable: fixed margins, exact spot colours, approved font weights and strict asset zones. AI's job is to make feeding data into those rules simple, never to alter the rules. That is the same principle behind brand governance in every Coreprint storefront today.
Does Coreprint integrate with Enfocus Switch?
Yes. Enfocus is a Vpress integration partner, and the integration is bi-directional: orders and artwork go into Switch, and production status comes back to Coreprint. See it live at booth N6567, or see our integration service for the wider list.
Can I get a demo if I cannot make it to Las Vegas?
Yes. Request a demonstration and we will run the same demo remotely at a time that suits you.