Las Vegas Convention Center | 23 to 25 September 2026
Vpress×PRINTING United Expo

The recap

Vpress at PRINTING United Expo 2026Thanks, Las Vegas. Here's everything we showed.

Vpress exhibited at PRINTING United Expo 2026 from 23 to 25 September at the Las Vegas Convention Center, on the Works with Enfocus Switch booth (N6567) and in the PRINTING AI Pavilion (N6531). Kelvin Bell gave the main stage keynote, The Future of AI in Print, on Thursday 24 September.

EnfocusBooth N6567

On the booth

Hands-off Switch automationCoreprint orders flowed into Enfocus Switch and production status flowed straight back, live, all three days.See the demo
VpressBooth N6531

In the AI Pavilion

Practical AI for printBrand Assist, Design Assist and Order Assist, with the brand rules built in.Meet the assistants
Kelvin Bell, Sales Director at VpressMain Stage

Keynote, Thu 24

Keynote: The Future of AI in PrintKelvin Bell, Sales Director, on where AI earns its place in print.About the keynote

The show has finished

3 days. 2 booths. 1 keynote.

See what we showedBook a follow-up demo

From the floor

Three days in pictures

The Vpress pod in the PRINTING AI Pavilion at PRINTING United Expo 2026, with visitors talking to the team
Four of the Vpress team in orange polo shirts and orange trainers in Las Vegas for PRINTING United Expo 2026
The Vpress pod with the Brand Assist demo on screen and Enfocus Switch automation signage
PRINTING United Expo signage on the front of the Las Vegas Convention Center
Four pairs of orange Vpress trainers on the pavement in Las Vegas

On the booths

Enfocus Switch and Vpress AI at PRINTING United Expo 2026

Vpress AI
Enfocus logo

Enfocus Switch

Bi-directional Vpress Flow integration: sending print-ready files to Switch and streaming milestones back to Coreprint.

Kelvin Bell on stage recapping what Brand Assist does
Brand Assist logo

Brand Assist

Give it a client's web address and it builds a storefront in their brand: logo, colours, fonts and tone.

Kelvin Bell presenting Design Assist on stage, with a slide on brand tone and message guardrails
Design Assist logo

Design Assist

Change a design by asking, or fill a template straight from a spreadsheet. It checks every piece against the brand before it can be ordered.

Kelvin Bell presenting Order Assist on stage, with a slide reading No Jargon. Just Print.
Order Assist logo

Order Assist

Say what you need in plain English. It finds the right product and prices it within the client's contract.

Kelvin Bell, Sales Director at Vpress

Main Stage keynote

The Future of AI in Print

Kelvin Bell, Sales Director, Vpress. Thursday 24 September, 12:20 to 13:00, Main Stage.

  1. 1The Reality CheckWhy every booth has an AI badge, and why printers are right to be sceptical.
  2. 2The Four Hard ProblemsBrand compliance, job onboarding, data entry, fragile integrations.
  3. 3AI Assistants in ActionLocked brand rules, zero data leaks, and the one-click kill switch.
  4. 4You bring the print, we bring the plumbingWhat to demand from technology partners before signing.
“Nobody in this room got into printing to become a software architect, a prompt engineer, or a data analyst.”Kelvin Bell, from the keynote
Vpress×PRINTING United Expo

Missed us in Vegas?

Book a follow-up demo

Couldn't make it to Las Vegas, or want a longer look? Book a remote demo and we'll walk you through the Coreprint and Enfocus Switch integration and the Vpress AI assistants, at a time that suits you.

Does Coreprint integrate with Enfocus Switch?

Yes. Enfocus is a Vpress integration partner and the integration is bi-directional: orders and print-ready artwork go from Coreprint into Enfocus Switch, and production status comes back to Coreprint. It is the demo we ran live on booth N6567.

Can I see what Vpress showed at PRINTING United Expo 2026 if I was not there?

Yes. Book a remote demo and we will run the same Enfocus Switch demo, and show Brand Assist, Design Assist and Order Assist from the PRINTING AI Pavilion.