Name: Using Web to Print to create automations on B2C websites
Uploaded: 2025-01-21T16:33:06.000Z
Duration: 1 min
Description: An example of a multipage document utilising Vpress embedded technology for B2C. This is how simple it is to provide autogenerated templated to simplify personalised product creation.

Using Web to Print to create automations on B2C websites

Discover how Coreprint revolutionises the procurement process. This video demonstrates our streamlined approach to print procurement and management.

<p>Discover how Coreprint revolutionises the procurement process. This video demonstrates our streamlined approach to print procurement and management.</p>


The New Procurement Process

The Vpress Dynamic Editor provides powerful web-to-print editing capabilities. Watch this video to learn about the features and functionality of our dynamic editing system.

<p>The Vpress Dynamic Editor provides powerful web-to-print editing capabilities. Watch this video to learn about the features and functionality of our dynamic editing system.</p>


Vpress - Dynamic Editor

Whittington Moor Print Works Group & Vpress Customer Testimonial

Modern brand activation and international marketing demand absolute technical agility. In this case study, Ian Taylor of <a href="https://www.wearetpg.com/" title="TPG - Expert Retail Marketing Solutions" target="_blank" rel="noopener">TPG</a> explains how migrating to Coreprint enabled their Media Hub platform to effortlessly coordinate complex, multi-language global print portals while maintaining an uninterrupted ten-year corporate relationship.

---

## Key Takeaways from the Trenches

* **Global Supply-Chain Readiness:** Successfully managing multi-region, multi-currency corporate portals supporting thousands of international users across different languages and complex tax exchange rates.
* **No-Compromise On Demand Deployment:** The agility to launch simple setups in under two hours, or scale up to complex, database-driven print workflows without imposing functional limitations on the client.
* **Seamless API Integration:** Bypassing the rigid walls of legacy web-to-print systems by leveraging [flexible developer tools](/services/integration "Seamless web to print APIs") to sync Coreprint technology straight into wider automation stacks.

---

## Enterprise Implementation & Workflows

### How does Coreprint support global supply chains and multi-language brand portals?

> In the early days of our media hub platform we approach Vpress with a specific requirement for one of our new clients we needed to manage seven head office locations around the world four different languages different currencies tax exchange rates payment methods um and I think approximately about 5 thousand individual users globally um that project was a huge success that was eight years ago and to this day now we still have that client

**Ian Taylor, Technology Director, TPG**

### Can Vpress integrate with external databases to automate retail print templates?

> We have templates set up where we can automatically pull product information for a retail chain directly into a template from their own product database tools like that are so important to us to be able to give that same flexibility back to our clients

**Ian Taylor, Technology Director, TPG**

### How does Coreprint allow agile integrations using API tools?

> Pairing Vpress \[Coreprint\] within our brand portal and using the API tools we can integrate Vpress \[Coreprint\] into our other process and other automations as seamlessly as possible

**Ian Taylor, Technology Director, TPG**

---

## Full Video Transcript

### Q. How has the evolution of TPG influenced your reliance on print technology?

"TPG started as a print management business about 26 years ago and, as our client needs have changed, so have our service offerings. We have now evolved into an international marketing and brand activation specialist.

Although we are a people business, technology is at the forefront of our offering and our clients rely on a stable and agile technology solution. A significant part of that growth is linked to our investment in technology. Clients rely on the efficiencies and accessibility that leading technology delivers, and that is no different with Vpress."

### Q. Why did you choose Vpress as your brand portal technology partner?

"We decided to go with Vpress for our brand portal module because of the wide range of tools and services that Vpress has to offer. The speed in which we can set a full working system live without any compromises for the client, the efficiency, everything included - and that is all down to Vpress. We think that is a really strategic advantage for TPG.

In the early days of our Media Hub platform, we approached Vpress with a specific requirement for one of our new clients. We needed to manage seven head office locations around the world, four different languages, different currencies, tax, exchange rates, payment methods, and approximately 5,000 individual users globally.

That project was a huge success. That was eight years ago, and to this day now, we still have that client. That client is still using Vpress, and the relationship is absolutely great."

### Q. How has having Coreprint embedded under the hood transformed your client offerings?

"Using Vpress within our Media Hub platform, we have been able to take a proactive approach towards technology and our offering to clients, constantly improving and updating the tools on offer. We can do the same back to our clients.

For example, we have templates set up where we can automatically pull product information for a retail chain directly into a template from their own product database. Tools like that are so important to us to be able to give that same flexibility back to our clients.

The most valuable part of Vpress we find is the versatility. We can deploy a simple setup within a couple of hours, or we can actually dive into detail and build all of that deep functionality and process that we need. Also, pairing Vpress within our brand portal and using the API tools, we can integrate Vpress into our other processes and other automations as seamlessly as possible."

### Q. How would you describe the day-to-day working relationship with the Vpress team?

"We have a great working relationship with Vpress that is underpinned by a responsive, agile, and [really helpful support team](/blog/25-years-of-vpress-web-to-print-support-why-true-saas-success-demands-collaboration-not-ticketing-queues "Industry leading web to print support"). At TPG, we are constantly pushing the boundaries of what is achievable with Media Hub, and Vpress have almost become an extension to our own team.

Prior to using Vpress, we had used some other web-to-print solutions, but we found that the services and some of the functionalities just couldn't match what we needed to achieve with our clients. Now, by using Vpress, we are constantly coming up with new innovations and new features that we have been able to pass on to our clients and help strengthen that relationship.

I would definitely recommend Vpress. It is a great product backed by a great team who are always on hand to help and support."

<p>Modern brand activation and international marketing demand absolute technical agility. In this case study, Ian Taylor of <a href="https://www.wearetpg.com/" title="TPG - Expert Retail Marketing Solutions" target="_blank" rel="noopener">TPG</a> explains how migrating to Coreprint enabled their Media Hub platform to effortlessly coordinate complex, multi-language global print portals while maintaining an uninterrupted ten-year corporate relationship.</p>
<hr>
<h2>Key Takeaways from the Trenches</h2>
<ul>
<li><strong>Global Supply-Chain Readiness:</strong> Successfully managing multi-region, multi-currency corporate portals supporting thousands of international users across different languages and complex tax exchange rates.</li>
<li><strong>No-Compromise On Demand Deployment:</strong> The agility to launch simple setups in under two hours, or scale up to complex, database-driven print workflows without imposing functional limitations on the client.</li>
<li><strong>Seamless API Integration:</strong> Bypassing the rigid walls of legacy web-to-print systems by leveraging <a href="/services/integration" title="Seamless web to print APIs">flexible developer tools</a> to sync Coreprint technology straight into wider automation stacks.</li>
</ul>
<hr>
<h2>Enterprise Implementation &amp; Workflows</h2>
<h3>How does Coreprint support global supply chains and multi-language brand portals?</h3>
<blockquote>
<p>In the early days of our media hub platform we approach Vpress with a specific requirement for one of our new clients we needed to manage seven head office locations around the world four different languages different currencies tax exchange rates payment methods um and I think approximately about 5 thousand individual users globally um that project was a huge success that was eight years ago and to this day now we still have that client</p>
</blockquote>
<p><strong>Ian Taylor, Technology Director, TPG</strong></p>
<h3>Can Vpress integrate with external databases to automate retail print templates?</h3>
<blockquote>
<p>We have templates set up where we can automatically pull product information for a retail chain directly into a template from their own product database tools like that are so important to us to be able to give that same flexibility back to our clients</p>
</blockquote>
<p><strong>Ian Taylor, Technology Director, TPG</strong></p>
<h3>How does Coreprint allow agile integrations using API tools?</h3>
<blockquote>
<p>Pairing Vpress [Coreprint] within our brand portal and using the API tools we can integrate Vpress [Coreprint] into our other process and other automations as seamlessly as possible</p>
</blockquote>
<p><strong>Ian Taylor, Technology Director, TPG</strong></p>
<hr>
<h2>Full Video Transcript</h2>
<h3>Q. How has the evolution of TPG influenced your reliance on print technology?</h3>
<p>&quot;TPG started as a print management business about 26 years ago and, as our client needs have changed, so have our service offerings. We have now evolved into an international marketing and brand activation specialist.</p>
<p>Although we are a people business, technology is at the forefront of our offering and our clients rely on a stable and agile technology solution. A significant part of that growth is linked to our investment in technology. Clients rely on the efficiencies and accessibility that leading technology delivers, and that is no different with Vpress.&quot;</p>
<h3>Q. Why did you choose Vpress as your brand portal technology partner?</h3>
<p>&quot;We decided to go with Vpress for our brand portal module because of the wide range of tools and services that Vpress has to offer. The speed in which we can set a full working system live without any compromises for the client, the efficiency, everything included - and that is all down to Vpress. We think that is a really strategic advantage for TPG.</p>
<p>In the early days of our Media Hub platform, we approached Vpress with a specific requirement for one of our new clients. We needed to manage seven head office locations around the world, four different languages, different currencies, tax, exchange rates, payment methods, and approximately 5,000 individual users globally.</p>
<p>That project was a huge success. That was eight years ago, and to this day now, we still have that client. That client is still using Vpress, and the relationship is absolutely great.&quot;</p>
<h3>Q. How has having Coreprint embedded under the hood transformed your client offerings?</h3>
<p>&quot;Using Vpress within our Media Hub platform, we have been able to take a proactive approach towards technology and our offering to clients, constantly improving and updating the tools on offer. We can do the same back to our clients.</p>
<p>For example, we have templates set up where we can automatically pull product information for a retail chain directly into a template from their own product database. Tools like that are so important to us to be able to give that same flexibility back to our clients.</p>
<p>The most valuable part of Vpress we find is the versatility. We can deploy a simple setup within a couple of hours, or we can actually dive into detail and build all of that deep functionality and process that we need. Also, pairing Vpress within our brand portal and using the API tools, we can integrate Vpress into our other processes and other automations as seamlessly as possible.&quot;</p>
<h3>Q. How would you describe the day-to-day working relationship with the Vpress team?</h3>
<p>&quot;We have a great working relationship with Vpress that is underpinned by a responsive, agile, and <a href="/blog/25-years-of-vpress-web-to-print-support-why-true-saas-success-demands-collaboration-not-ticketing-queues" title="Industry leading web to print support">really helpful support team</a>. At TPG, we are constantly pushing the boundaries of what is achievable with Media Hub, and Vpress have almost become an extension to our own team.</p>
<p>Prior to using Vpress, we had used some other web-to-print solutions, but we found that the services and some of the functionalities just couldn't match what we needed to achieve with our clients. Now, by using Vpress, we are constantly coming up with new innovations and new features that we have been able to pass on to our clients and help strengthen that relationship.</p>
<p>I would definitely recommend Vpress. It is a great product backed by a great team who are always on hand to help and support.&quot;</p>


Ian Taylor from TPG Case Study: Scalability, API Integration, and Global Brand Activation with Coreprint

Evaluating enterprise print automation software often reveals frustrating configuration limits and delayed vendor response times. In this video case study, **Simon Perks, Commercial Development Manager at Kolorcraft**, details how migrating to Coreprint eliminated legacy software restrictions while delivering immersive onboarding and rapid peer-to-peer technical support.

---

## Key Takeaways from the Trenches

* **Zero-Touch Confidence:** Features that require complex, bespoke workarounds on competing platforms are handled as standard, native core features within Coreprint.
* **Unheard-of Support Windows:** While traditional software vendors benchmark response times at 8 to 12 hours, the [Vpress support](/blog/25-years-of-vpress-web-to-print-support-why-true-saas-success-demands-collaboration-not-ticketing-queues "Exceptional web to print support") desk routinely resolves live queries within 1 to 2 hours.
* **Focused System Onboarding:** Transitioning to an advanced global print automation engine requires a clear understanding of the components under the hood. Immersive onboarding pulls teams away from daily office distractions to ensure rapid, real-world deployment.

---

## Enterprise Implementation & Workflows

### How does Vpress deliver fast customer support response times for Kolorcraft?

> Most companies will honestly say that they respond within 12 hours or 8 hours. With \[Vpress Support\] response times are within an hour or two, which is unheard of.

**Simon Perks, Commercial Development Manager, Kolorcraft**

Most software companies promise an 8-to-12-hour window, but our operational teams regularly respond within 1 to 2 hours. Vpress does not just supply software licenses; we deploy a quarter-century of hard-won industry pedigree to ensure commercial printers receive rapid, peer-to-peer technical authority when resolving production bottlenecks.

### Can Coreprint handle complex variable data templates without software limitations?

> Some of the tech that we needed to get created, some of the limitations that I've seen on other software where we couldn't create certain aspects, was easily done in Vpress. Easily done. And it was a core feature of what Vpress does.

**Simon Perks, Commercial Development Manager, Kolorcraft**

Yes. While basic e-commerce plugins and legacy systems impose strict limitations on template variable structures, Coreprint features advanced template logic built natively into the platform. This allows end-users complex, browser-based self-service editing while keeping master brand assets completely immutable.

---

## Full Video Transcript

### Q. Once you decided to move to Vpress, how was the onboarding and training process?

"For me, the training was brilliant. We came down for a day, which I would advise anyone to do rather than doing it on-premises at their own business because it gets you out of the office. It gets you focused to what you need to do.

The training was excellent. Went through different aspects. There is more to Vpress \[Coreprint\] than what you see at first glance. Under the hood, there are different components that you need to understand, and it was passed to us in such a way that it was so easy to get from one part to another part to real life. Really good training-wise."

### Q. And customer support?

"Most companies I'll will honestly say that they respond within 12 hours or 8 hours. With \[Vpress Support\] response times are within an hour or two, which is unheard of."

### Q. Would you recommend Vpress?

"Yes, 100%. I think having done the due diligence previously across different software, Vpress is not only at a great price point compared to other ones that we've used, it's the \[strength of\] tech behind it.

I haven't gone into much detail, but some of the tech that we needed to get created, some of the limitations that I've seen on other software where we couldn't create certain aspects was easily done in Vpress. Easily done. And it was a core feature of what Vpress does. I would recommend Vpress to anybody. Yeah."

<p>Evaluating enterprise print automation software often reveals frustrating configuration limits and delayed vendor response times. In this video case study, <strong>Simon Perks, Commercial Development Manager at Kolorcraft</strong>, details how migrating to Coreprint eliminated legacy software restrictions while delivering immersive onboarding and rapid peer-to-peer technical support.</p>
<hr>
<h2>Key Takeaways from the Trenches</h2>
<ul>
<li><strong>Zero-Touch Confidence:</strong> Features that require complex, bespoke workarounds on competing platforms are handled as standard, native core features within Coreprint.</li>
<li><strong>Unheard-of Support Windows:</strong> While traditional software vendors benchmark response times at 8 to 12 hours, the <a href="/blog/25-years-of-vpress-web-to-print-support-why-true-saas-success-demands-collaboration-not-ticketing-queues" title="Exceptional web to print support">Vpress support</a> desk routinely resolves live queries within 1 to 2 hours.</li>
<li><strong>Focused System Onboarding:</strong> Transitioning to an advanced global print automation engine requires a clear understanding of the components under the hood. Immersive onboarding pulls teams away from daily office distractions to ensure rapid, real-world deployment.</li>
</ul>
<hr>
<h2>Enterprise Implementation &amp; Workflows</h2>
<h3>How does Vpress deliver fast customer support response times for Kolorcraft?</h3>
<blockquote>
<p>Most companies will honestly say that they respond within 12 hours or 8 hours. With [Vpress Support] response times are within an hour or two, which is unheard of.</p>
</blockquote>
<p><strong>Simon Perks, Commercial Development Manager, Kolorcraft</strong></p>
<p>Most software companies promise an 8-to-12-hour window, but our operational teams regularly respond within 1 to 2 hours. Vpress does not just supply software licenses; we deploy a quarter-century of hard-won industry pedigree to ensure commercial printers receive rapid, peer-to-peer technical authority when resolving production bottlenecks.</p>
<h3>Can Coreprint handle complex variable data templates without software limitations?</h3>
<blockquote>
<p>Some of the tech that we needed to get created, some of the limitations that I've seen on other software where we couldn't create certain aspects, was easily done in Vpress. Easily done. And it was a core feature of what Vpress does.</p>
</blockquote>
<p><strong>Simon Perks, Commercial Development Manager, Kolorcraft</strong></p>
<p>Yes. While basic e-commerce plugins and legacy systems impose strict limitations on template variable structures, Coreprint features advanced template logic built natively into the platform. This allows end-users complex, browser-based self-service editing while keeping master brand assets completely immutable.</p>
<hr>
<h2>Full Video Transcript</h2>
<h3>Q. Once you decided to move to Vpress, how was the onboarding and training process?</h3>
<p>&quot;For me, the training was brilliant. We came down for a day, which I would advise anyone to do rather than doing it on-premises at their own business because it gets you out of the office. It gets you focused to what you need to do.</p>
<p>The training was excellent. Went through different aspects. There is more to Vpress [Coreprint] than what you see at first glance. Under the hood, there are different components that you need to understand, and it was passed to us in such a way that it was so easy to get from one part to another part to real life. Really good training-wise.&quot;</p>
<h3>Q. And customer support?</h3>
<p>&quot;Most companies I'll will honestly say that they respond within 12 hours or 8 hours. With [Vpress Support] response times are within an hour or two, which is unheard of.&quot;</p>
<h3>Q. Would you recommend Vpress?</h3>
<p>&quot;Yes, 100%. I think having done the due diligence previously across different software, Vpress is not only at a great price point compared to other ones that we've used, it's the [strength of] tech behind it.</p>
<p>I haven't gone into much detail, but some of the tech that we needed to get created, some of the limitations that I've seen on other software where we couldn't create certain aspects was easily done in Vpress. Easily done. And it was a core feature of what Vpress does. I would recommend Vpress to anybody. Yeah.&quot;</p>


Using Web to Print to create automations on B2C websites

Vpress Team

More videos

The New Procurement Process

Vpress - Dynamic Editor

Whittington Moor Print Works Group & Vpress Customer Testimonial

Ian Taylor from TPG Case Study: Scalability, API Integration, and Global Brand Activation with Coreprint

Kolorcraft Case Study: Bypassing Web-to-Print Limitations with Coreprint