Arcadia Rose recognised a significant, sensitive gap in the market: the funeral service industry lacked a convenient, empathetic platform for individuals to effortlessly and accurately design, proof, and order essential service documents like Order of Service, Sympathy Books, and Memorial Boards. These documents required a high degree of personalisation, but traditional methods were slow and stressful. Their ambitious vision was to build a secure, "Moonpig-style" website offering beautiful, templated products that would dramatically simplify the creation process while guaranteeing visual consistency and providing families with instant, confident on-screen proofing from the comfort of their homes.
Finding a solution
In their pursuit to create a Moonpig-style website, Arcadia Rose faced the challenge of finding the right partners and software to build templates and automation. After evaluating several Web-to-Print providers, Vpress was chosen as the preferred partner due to its highly intuitive and user-friendly interface (UI) and, crucially, the availability of their Embedded Technology. This solution was selected because it was quick and simple to implement, allowing Arcadia Rose to seamlessly integrate the powerful Web-to-Print functionality directly into their own website, ensuring the final product maintained the same, familiar look and feel. The primary objective was to create a seamless user experience, guaranteeing not only easy navigation and template customisation but also instant, accurate, on-screen proofing that gives users complete confidence before they order.
The critical challenge lay in generating templated artwork and automation for the website, allowing for the creation of print-ready files for various service documents. Importantly, the system needed the capability to cross-sell products. Vpress needed to develop a solution where input for one product, such as the order of service, could automatically generate artwork and details for related products like sympathy books, providing users with a cohesive and efficient ordering experience.
While the requirement involved the creation of numerous templates with complex personalised fields, the Vpress support team ensured the implementation remained simple for Arcadia Rose. The team provided expert guidance and hands-on support, developing the sophisticated editable templates and seamlessly integrating them into the existing website. This comprehensive support meant the technical hurdles were managed by Vpress, resulting in a website that quickly surpassed expectations, boasting an exceptional user interface and the promised advanced functionalities
The website incorporates an innovative and user-friendly design. Users can easily navigate the platform, customise templates, and view instant, true-to-print proofs directly on screen. This immediate feedback eliminates uncertainty and streamlines the process. Furthermore, the powerful Vpress automation ensures that once details are provided for one product, the system generates corresponding artwork for related products, simplifying the ordering process and providing a cohesive look for memorial services with minimal effort from the user.
Achieving our goals
Thanks to Vpress's expertise, theFuneralPrinters.com (Arcadia Rose) has successfully revolutionised the way individuals prepare and order service documents. The collaboration has not only addressed the initial market gap but has also elevated the user experience, making the website an essential tool for those seeking to commemorate and celebrate the lives of their loved ones. The platform is already driving significant positive impact within the funeral service industry.
